Entrepreneurship

Wittenborg Alumnus Starts African-Inspired Clothing Brand

Wittenborg Alumnus Starts African-Inspired Clothing BrandWittenborg alumnus and writer Anesca Smith recently started her own clothing brand We Be Sisters which sells hand-made, African-inspired clothes for women.

Anesca, how did you get started with your clothing brand?
"I have always adored beautiful, well-cut clothes and discovered many great brands when I worked in London, but never dreamed that I would start my own clothing line. It was only this year when I went back home to South Africa – where women dress in beautiful, bold African-inspired clothes – that I realized I wanted to bring some of that magic back to Europe. 

"Also, the information revolution we are experiencing – including social media – empowers individuals like me to start a web shop with a small budget and limited risk. Finally, Dutch people are very entrepreneurially minded and that is so inspiring."

Where does the name come from?
"I was raised by a matriarchy comprised of my mother, aunts and cousins, and always felt immensely supported by women. I wanted the name – which is derived from a poem by Lucille Clifton – to reflect that. Also, I think all women are beautiful and I want them to feel beautiful in the clothes I make. "

 

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